"What Will They Franchise Next?"

by Jim Penman

One of the most remarkable business stories in recent years has been the rise of the Jim's organisation from a one-man business to more than 2,600 franchisees.
And from lawn mowing to a range of services that now include car cleaning, general cleaning, dog washing, handyman, fencing and tree surgery. Most people know Jim only as a logo on the side of his trailers. Here is the man himself, in an unusually frank and personal account. He details not only the unique culture of the business, but why, in the field of home service franchising, Australians and New Zealanders are now leading the world.

Download a free pdf version of the book Selling by Not Selling - The Story of Jims Group here (save file to your computer).