Meet Jim

Jim’s Group started as a part-time gardening business while Jim Penman completed his PhD in history. It went full time in 1982 and was franchised in 1989. Currently, there are nearly 4,000 Franchisees in four countries, and growing at the rate of around 200 per year. Jim’s Group also boasts one of Melbourne’s best conference centres which is used for meetings, functions and training for Jim’s franchisees and staff.

There is no company owned businesses and all work is done by licensed operators and Franchisees. Franchisor rights are also privately held and all Divisions, except Mowing, are partnerships with individuals experienced in those industries.

Jim is the owner and full-time CEO of Jim’s Group. He is happily married with ten children, loves his work and has no plans to retire – ever!

For all the business success he has enjoyed over the years, Jim Penman remains remarkably unassuming. At the start of the interview, when Wealth Creator asks to confirm his correct business title, he has no idea. He has to pull out his business card, which says he is a director.

“It’s funny though when you own a business,” he said. “You don’t ever introduce yourself as a director, or CEO or founder or anything like that. I just say “I’m Jim” and that is usually enough.”…As written in Wealth Creator Magazine.

Jims™ Books

The story of the Jim’s Group, from a part-time student job to nearly 3,000 Franchisees, and rising is detailed in Jim’s book “Selling by Not Selling”. Feel free to download a copy of the book by clicking on the image of the book cover.
The full academic version of Dr Jim Penman’s best selling. Biohistory is a comprehensive, 600-page title aimed at the academic community.
Biohistory: Decline and Fall of the West, is an abridged version of the academic text that highlights the key findings in layman’s language for a broader, more mainstream audience.